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FIT U ACADEMY
by THOY PIYATIDA
Find Inner Truth—Unlock—Align—Scale
"We help leaders & organizations grow from the inside out — by aligning purpose, people, and performance for peace, clarity and lasting impact."
Why FIT U Academy?
"FIT U Academy helps you rediscover your true self and align with your purpose, so you can live, lead, and grow with confidence and impact."
The Problems We Solve
Lack of Purpose
Working hard without deeper WHY → burnout, not breakthrough.
Lack Of Identity
Influenced by others, easily swayed, lacking clarity about who you truly are.
Self–Inner Misalignment
Leaders succeed on the outside, but feel out of sync inside.
(“It looks right, but doesn’t feel right.”)
Business Lost Identity
The company grows, but its true identity fades.
(“What do we really stand for anymore?”)
Team Misalignment
Teams push hard but don't move together.
Culture Drift
Talent leaves because the culture isn't aligned.
FIT U Academy
Scale
Grow without losing your soul
Align
Connect team, vision, and culture
Unlock
Release your full potential
Find Inner Truth
Discover your authentic purpose
WHAT WE DO
Purpose Strategist
Aligning your business with your deepest core values is crucial for building a lasting, impactful enterprise.
At the heart of every successful business is a clear sense of purpose.
Growth Architect
“Growth Architect is not just about growing fast — it's about growing right.”
We design growth that’s deeply aligned with the soul, the strategy, and the system.
4A GROWTH ARCHITECTURE
Awaken
Decode patterns & potential
Align
Connect purpose with strategy
Architect
Design inner-aligned systems & roadmap
Activate
Execute with clarity, calm, and conviction
Design your Purpose-Driven Growth Program
  • Design Your Purpose-Driven Growth (Signature)
    – Align identity, purpose, and a 90-day roadmap to real results.
  • Self-Reflection & Inner Strengths (Clarity Coaching)
    – Reveal values, strengths, and patterns; turn insight into sound decisions.
  • Purpose & Identity Mapping
    – From “who I am” to “what I’m building” — clear choices and next moves.
  • Design Your Life (Students 10–18)
    – Good Time Journal, IKIGAI, Vision Board, Smart Goal, Action Plan and Study/career pathways that fit.
  • Purpose & IKIGAI (Students • Adults • Business Owners)
    – What I Love / What I’m Good At / What I Can Be Paid For / What The World Needs → Ikigai statement + action plan (Find & Shine).
  • Entrepreneurial Mindset & Leadership
    – Owner mindset, decision criteria, growth habits, and execution discipline.
  • Presentation & Public Speaking
    – Executive presence, authentic storytelling, and on-camera confidence.
  • How to Win Relationships & Influence People (Ethical Influence)
    – Warmth + competence, trust building, and positive persuasion.
  • Team & Culture Alignment
    – Purpose → behaviors → rituals → OKRs; 30–90-day implementation plan.
  • Custom Engagements
    – Tailored to your needs and built to align with your goals (Purpose & Identity).
PIYATIDA CHITAROON (THOY)
Entrepreneurs I Educator I Purpose Coach & Growth Architect for Leaders & Organizations
"You were made with a purpose and unique gifts only you can fulfill — now it’s time to Find & Shine unapologetically.”
Our Founder Professional Background
Academic Background
  • Graduated from Triam Udom Suksa School (GPA 3.89)
  • First-Class Honors in Accounting, Chulalongkorn University (GPA 3.67)
  • Chulalongkorn University Cheerleader
Entrepreneur
  • Co-founder of SOS SENSE OF STYLE – a multi-brand fashion store
  • Founder of FIT U – a premium protein brand for modern well-being
  • Founder of FIT U ACADEMY – a space dedicated to inner transformation and purpose-driven growth
  • Former Actress turned Entrepreneur & Educator – blending storytelling, emotional intelligence, and deep transformation into everything I create
Educator & Influencer
I'm passionate about helping individuals grow and thrive from within by sharing insights on learning, business, and mindset coaching.
  • Lead Coach, FIT U Academy – Guiding individuals and organizations to discover their purpose and grow with clarity and global impact
  • Lead Teacher, ECAs at Shrewsbury International School – Designing Your Life program
  • Lead Teacher, ECAs at Bangkok Patana School – Future Business Entrepreneur program
  • Mentor, CEO Chula Program – Coaching aspiring entrepreneurs at Chulalongkorn University
  • Mentor, WISE Chula - Wisdom for Self Enrichment adopts a mentoring approach that creates space for dialogue, guidance, and the exchange of perspectives between alumni mentors and student mentees
  • Guest Speaker, Entrepreneurial Mindset – Start-Up Bootcamp, King Mongkut’s Institute of Technology Ladkrabang
  • Guest Speaker, CAMP by CHAMP, Chulalongkorn University –Self-Reflection, Inner Strengths, Leadership, and an Entrepreneurial Mindset
Online Presence
Purpose Coach & Growth Architect
Through FIT U Academy, I lead teaching and coaching initiatives that guide entrepreneurs, leaders and organizations to discover their purpose and align their businesses accordingly.
CERTIFICATIONS
  • Certified Master of NLP Coaching, Timeline Therapy, Neuro Linguistic Programming
  • Certified Practitioner of NLP Coaching, Timeline Therapy, Neuro Linguistic Programming
  • Certified Master & Practitioner of Hypnotherapy
  • Certified Professional Business Coaching
MY SUPERPOWERS
Based on Clifton strengthsfinder
Woo (Win Others Over)
Instantly connects with people, building deep trust and community.
Positivity
Turns doubt into momentum, unlocking optimism in leaders.
Learner
Rapid pattern recognition reveals what others miss.
Strategic
Designs clear pathways from complexity to clarity.
Futurism
Sees what's coming, aligns action with future readiness.
PROFESSIONAL EXPERIENCES
WHO WE WORK WITH
Students
“Helping students find clarity and purpose to design their future with confidence.”
Leaders/ CEOs
“Guiding leaders to align life and business purpose, so they can grow with peace, clarity, and impact.”
Organizations/ Schools
“Partnering with organizations and schools to build purpose-driven growth and sustainable culture.”
OUR TESTIMONIALS
"I discovered my true purpose — what I truly love and what I don’t.
It helped me build a strong inner foundation, so I can now empower others from a place of clarity and authenticity.”

— Khun Tong, Founder of Labotte
"It made me realize what I should truly do — and what genuinely brings me joy."
— Khun Jimmy, Founder of a Rice Mill and Import-Export Company
"I just realized I have talents that aren't just for making money — but for truly helping others. My eyes lit up so often. From now on, I know I’ll wake up each day with real joy."
— Khun Pim, Miss Grand Bangkok 2023 & Co-founder of SOS SENSE OF STYLE
OUR TESTIMONIALS
"I’ve found what I’m meant to do.
Now all that’s left is for me to run straight toward it."

— Khun Maxi, Actor & Entrepreneur
"It was pure joy.
When it’s right, it just flows — and it goes beyond anything I’ve ever analyzed about myself."
— Khun Aimmie, Hotel Owner, Speaker & Marketing Educator
"I’ve come to understand myself more and see new perspectives — both in what I’m doing and what I truly enjoy.
The questions guided me deeper into myself. I felt re-energized."
— Khun Top, Founder of Cybersecurity Consulting Firm
OUR TESTIMONIALS
I’ve found what I truly want to do — and I’m ready to start today.
Discovering my purpose gave me a strong, grounded foundation."

— Khun Jing, Influencer & Founder of SISTERSFABRIC
"I feel reignited — like I’ve become a new version of myself."
— Khun Pongpik, Writer & Marketing Strategist
"I’ve discovered my truest self.
Now I have a deeper purpose in life.
I know why I wake up — and what I’m meant to do.
And to me, that’s everything."
— Khun Gyne, Miss Grand Mae Hong Son 2024, Influencer, YouTuber & Founder of a Beauty Brand
CONTACT US
LINE OA : @fituacademy
INSTAGRAM : @fituacademy
EMAIL : fituacademy@gmail.com
"You're not too much. You're not behind. You're just not aligned yet."
I'm not a solution. I'm the missing piece you've been searching for.